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SHANNON DAEHN

Copywriter | Minneapolis

Getting curious, asking questions and diving deep into totally new-to-me industries and audiences is what makes this job fun. Whether it's kids' snacks, cattle dewormers or something totally new, I'm up for the challenge.

My Work

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Spoonfuls of Fun | Rebrand

Rebranding Mini Melts as the bold, fun treat for mini moments of joy.

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Empathy Toolkit | Audience Guide

Helping internal creative teams at Mayo Clinic connect with empathy

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The Power to Grow | Brand Campaign

Repositioning Wilbur-Ellis with what it takes to boldly grow.

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Roam Confidently | Brand Campaign

Instilling confidence in season-long herd protection with LongRange.

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Pack It Easy | Brand Campaign

Introducing Snack Mates as the easy snack for on-the-go families.

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The Philosophy of Care | Brand Book

Defining Boehringer Ingelheim Equine Health's philosophy of care.

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Packed with Power | Brand Campaign

Differentiating Synanthic dewormer from the competition.

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Dip Into Summer | Good Foods

Inviting families to enjoy the good life all summer long.

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