For grass-fed cattle ranchers, protecting their herd from parasites while on pasture is paramount to getting a strong return on investment at the end of the season. While conventional dewormers provide about a month of protection, LongRange is a premium extended-release dewormer than controls parasites for up to 150 days.

The brief: Develop a new brand campaign that conveys the premium nature and unmatched protection of LongRange for large grass-fed cattle operations.