Hi there!
I'm Shannon. I take pride in concepting on-brief, out-of-the-box campaigns and diving deep into the weeds to find the right story. I believe the smallest details can spark the biggest ideas, and collaboration always leads to better results.
In office: I'm a careful notetaker, active listener, and perhaps more organized than a stereotypical creative (though less organized than my trusty project managers).
Out of office: I lose many hours to 'just one more row' crocheting (ask me about my current WIPs), I enjoy mixing cocktails, and I'm an enthusiastic—albeit mediocre—member of Ad League bowling.
The Highlights
Senior Copywriter
2025 - present
broadhead.
Collaborating closely with art directors and designers to concept and execute brand identity and campaign work across food, agriculture and health clients. Leading creative presentations and selling through concepts.
Chair, Bull Society
2023 - present
broadhead.
Leading broadhead's culture committee, ensuring the broadhead Minneapolis office is The Place to Be with ongoing culture initiatives from Munch Madness to the Souper Bowl and every happy hour or treat pop-up in between.
Copywriter
2021 - 2025
broadhead.
Honed conceptual thinking and creative execution skills across print, digital and social media for food, agriculture and health clients. Got comfortable presenting internally and to clients. Selected and directed voice over talent.
BA, Creative Advertising
Class of 2021
Loyola University Chicago
Graduated summa cum laude, 3.99 GPA, in the portfolio-based Creative Advertising major with minors in Spanish language and marketing. Member of Alpha Sigma Nu Jesuit honor society. Mastered the art of navigating the CTA at rush hour.
