What should a mini beaded ice cream brand be? Fun. Vibrant. Joyful. All things that kids and kids-at-heart feel when they dive into a spoonful of fun with Mini Melts. Mini Melts serves up premium beaded ice cream (think Dippin Dots, but better) and with newfound momentum, it was time for a serious rebrand to embody the fun-filled personality they want to share.

The brief: Rebuild Mini Melts from the ground-up with a new logo, packaging, tone of voice and overall vibe to better connect with joy-seekers looking to level up everyday moments of joy.